A few years ago, I wrote "Can't Stop Thinking About Her? Here's Why You Need to Meet More Girls" for all the guys out there going crazy over That One Special Girl. I've been there; I understand it.
It's a tough place to be.
I was reminded of one of the essential elements of this not long ago when coaching a mentee on sales. She was new to it, and had had a string of successes, but then, suddenly, ended up working with a customer who was incredibly difficult: he kept changing his mind, kept calling her and asking to see more product, kept haggling endlessly on price.
And as this went on, as my friend plowed more and more time into this one customer, it became a more and more emotionally charged thing for her, and a bigger and bigger deal.
She also came down more and more on price, and became more and more willing to sell him something for almost nothing.
Soon it became all she thought about. She ate, slept, and breathed this customer.
Eventually the sale fell though, and it sent her into a rage. How could this customer have wasted so much of her time and not even given her anything?
I was reminded of one of the most important lessons of both sales and seduction then: don't over-invest in any one prospect, and don't get too attached.