Practical Female Psychology, Pt. I: Why I Wrote the Book | Girls Chase

Practical Female Psychology, Pt. I: Why I Wrote the Book

Chase Amante

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Note from Chase: this is our first article from Joseph W. South, a long-time staple in the seduction and men’s dating advice community who’s been helping men do better with women for quite some time now. Joseph’s in his mid-40s, and has a broad array of experience with women to contribute. He does a thorough job introducing himself in this article, so I’ll let him take it from here. Here’s Joseph.


Hey guys,
Since this is my first article for Girls Chase, I want to take a moment to introduce myself:

I was born in Toronto in 1969, which makes me 45 years old today. By the age of 39, in 2008, I was retired with over a million American dollars in the bank. By late 2012 I had lost every penny of it and I was completely broke and in debt. I’ve been on a steady path of recovery since I hit bottom, and today, my life and prospects have never been better. Going through that experience taught me humility and new wisdom, while also greatly clarifying the wisdom I already had.

I’ll try to add a personal story in every article I write, so you can put my advice into good context.

I discovered “the game” in 2003. Not the book, The Game by Neil Strauss, which was published in 2005, but the actual game of seducing women, having threesomes, hosting parties for hundreds of people, and juggling multiple girlfriends at the same time. I attended bootcamps, seminars, and voraciously read everything I could get my hands on in this genre. I had the privilege of meeting and interacting with many of the characters depicted in Strauss’ book: everything from brief conversations, to bootcamps, to interviews on my podcast, along with some great friendships that endure to this day. In 2007, I collaborated with Franco [editor: Franco of mASF fame, different from our Franco] and David Clare to produce Practical Female Psychology for the Practical Man. For the sake of brevity I will refer to the book as “PFP”.

Joseph W. SouthAbout the Author: Joseph W. South

Joseph South is a talented seducer who only discovered his abilities with women after his first marriage failed. He teaches men to understand the female mind, and helps them get past their own reservations about hooking up with cute girls.

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