How Nightlife Has Changed, Part 1: 2009 to 2017

Nightlife is not the same as it used to be… the font of easy lays has dried up. But there’s a silver lining to this, and it’s not as bad as you think.

Alright guys, after going kind of overkill with my technical posts these last weeks, I have decided to make a theoretical post.

Even though I believe it is key to put a lot of emphasis on technical stuff, as it is most crucial when it comes down to getting direct results (i.e., getting laid), one should not disregard theory, which can give us deeper insights into our field of battle.

This post will be another of my sociological observations of the meat market. The purpose here is to give you an idea of the status quo regarding the dynamic in nightclubs. Things have indeed changed in the last 10 years. I started reading about seduction and joined the old mASF forums 10 years ago (which is where I first encountered our dear Chase). I was very young, so I did not go out clubbing right away. But two years later, I started clubbing, which gives me 8 years of clubbing experience – and I have gone out almost every weekend, with the intention of meeting women.

And I can tell you this: things have changed. This post will cover the changes of which I speak – and their causes. We will also discuss the pros and cons of the changes and see whether things have become more difficult. A new generation is taking over the night life, and they’re having an impact on the dynamic.

Either way, enough fluff – shall we begin?

Clubs and Freebies

Nightclubs used to be a great place to find women for casual sex. Women, when ovulating, would dress provocatively and head to the meat market in hopes of finding an available man who was able to simply make the process happen (isolate, escalate, and extract before sealing the deal) and not mess things up (not become overly weird or needy). Girls in this condition – goaded by intoxication – would lower their standards drastically. And sometimes, all you had to do was be the right guy in the right place at the right time.

Some of you may have experienced those situations where you’d go on the dance floor, and a girl would bump into you, dance with you, and seem very receptive, sometimes even going for the makeout herself. Those freebies were a lot of fun when you encountered them; you knew things were going straight forward with no detours whatsoever.

The quality of those Hail-Mary freebies was, of course, mixed – but as long as she was shagable, most of us would not deny our love pump the easy prey.

As a result, many guys who were into seduction would get lucky, go home, and type up a lay report about how it is all about inner game, vibe/vibing, and escalation (the last one, I must admit, is key). However, much of the time, these guys where just mentally masturbating over freebies. The girls were either into them from the get-go or just damn horny.

Usually, you never saw any more lay reports from these guys – because all that happened was them getting lucky, and no man will get lucky on a consistent basis without skill, very good looks, or fame. You only heard sequels from these guys 3-6 months later when they got lucky again.

However, some coaches and skilled seducers developed what is referred to as “screening game,” whose primary focus is looking for logistically-available targets (i.e., girls by themselves or with friends who seem not overly protective) combined with approach invitations – i.e., looking for interested girls.

And really, I do not want to trash talk these guys; I have met and known a few of them, and the “screening strategies” at their level are rather terrific – actually mind blowing. They had crazy checklists for things to look for. Even more fascinating was their heightened awareness of the dynamics in clubs – despite the environment being overly chaotic, they could see everything, even the most subtle approach invitations, from a distance.

But for all of this to work, there must be available girls who are:

• Ovulating

• Down for quick hookups

• Of a mind to go to clubs

However, this is not the case anymore.

Tinder and Hookups

Whereas back in the day, the club was kind of the safe place where women could go out and get laid whenever they were horny and looking for some random dick to just get it over with – without caring too much about standards – it has now been outcompeted by apps like Tinder. Tinder is now the place where girls find their quick dick release. Guys who used to get lucky in clubs now get lucky on Tinder. This population of “random” and “easy” girls has left the club for Tinder. After all, it makes sense; it’s more practical to be on Tinder – just swipe in the comfort of your home, find a decent looking dude, meet up, and fuck.

• Her friends will not know about it

• She has more time to consider each candidate

• She can get more options (and more validation) in a shorter amount of time

Girls do still go to clubs – many places are still packed with girls. However, I have noticed that certain types of venues have died off – places that were typically known to be meat markets, usually defined by the following criteria:

• No door policies

• Mixed crowd

• Lots of cheap booze

• Goofy music

• A bit of a trashy environment

These places died because they were known to produce freebies. Those venues have now, in many cases, turned into pure sausage fests. Thanks to the cheap alcohol, they still attract some people, but the ratios tend to be terrible. In those venues, you will see a bunch of guys jumping an average looking girl. Even the fatties get their thrills.

“Why the hell did I stay here for five hours tonight?”

Where are the HOT Girls?

So, where do girls go now? The hot girls. Have they dropped the clubs? I have some good news for you – they are still out there.

If you ever thought girls – especially hot girls – would be satisfied with a few random hookups with average dudes from Tinder, you are wrong – and gladly so. Women still go to clubs, but no longer to get random hookups to satisfy their imminent urges. They go to clubs to satisfy other needs:

• Be with friends (i.e., drink, dance, and have fun)

• To get attention – getting a like from a dude on Tinder can’t compare to real life attention

• Meet intriguing and hot guys

The last one there is key. Before I get into it, please know that when I am talking about hot guys, I am not necessarily referring to only good looking guys – there are plenty of good looking guys on Tinder.

What I am referring to here are intriguing guys, with edge, who stimulate girls emotionally, physically, and sexually. Guys with charm, a sense of humor, or a dark and mysterious presence. Or it could be those cool guys with status. These are all stereotypes that fascinate women – and they will still be able to sweep them off their feet.

But again, these guys do not play the “be the right guy at the right place and time” game. No, they actually shake her world, blow her mind away, and truly sweep her off her feet. They actually create desire, compliance, and attraction. Have you noticed how you see fewer guys make out with girls in clubs or in the street these days compared to a few years ago? Have you noticed how the small percentage of guys who actually get the girls are usually either very good looking or edgy in some way – the typical player who knows what he is doing?

As a result of all of this, normal guys (who are not naturally good with women or trained in seduction) do not get that many “random lays.” And those who claimed seduction is easy because “all you have to do is be there, be a decent guy, give off a good vibe, and escalate” are now keeping their mouth shut.

And now the guys who used to get lucky are now crying over the changes, claiming club game has become more difficult. They are right, in a way; it has become harder to get lucky in clubs, and freebies are not as common anymore, because they went to Tinder.

That said, it is indeed very hard for girls to find those intriguing, mysterious, sexy, edgy guys on Tinder, as they can only be judged by their pictures and a bit of text (if the guy has bothered to write anything). In clubs, girls can figure it out very quickly. If you are familiar with evolutionary biology, one could say that, in terms of mating, Tinder hookups are pure r-selection – i.e., quantity with low regards to quality – whereas K-selection is actually about quality.

Hot girls – and I am not talking about fatties in a hot body, but girls who know they are hot – will be prone to choose via K-selection (go for higher quality men). I’m not saying there aren’t hot girls on Tinder – most girls have a Tinder profile – but many just use it for attention whoring. Everybody knows that if you want the truly hot girls, you have to meet them in real life:

• Clubs/bars – known to be filled with hot girls (I will share a list a bit later)

• During daytime – street, coffee shop, etc.

• Social circle (if you happen to have one filled with hot girls) – this is a completely different approach, more of a long-term investment

I have spoken to girls about this (girls I have had sex with); women usually turn into rather honest souls after I have had sex with them. And they more or less agree with my observations. So, where are girls going these days (or nights) to party? Well, here is the list:

• Small, quiet bars – these are the places they go just to be with their friends. The issue with these places is that girls here can be a bit closed off, but once you are in, and she is into you, you are good to go.

• Gay bars – I have written an entire series about this (check it out if you want to learn more). Gays just love to hook up, and gay clubs (and mixed venues) are known to be fun. Gay guys usually bring their female friends over. This is a place where girls can actually have fun, drink, dance, and just have a blast (remember their immediate need for dick was solved through Tinder).

• High-end clubs – the place to go for status, meeting rich guys, gold-digging, or “status-digging.” They go here to meet rich guys and guys of “importance” – could include everything from guys who have tons of cash and contacts, to guys who just seem to have those things (most guys in such clubs are fakes anyway – “MasterCard billionaires,” as we used to call them when I worked at a bar). But fear not, you do not need to be rich or “high status” to pull things off there, because if you are a guy who is just super cool, sexy, and intriguing, you will get laid. I have gotten a lot of lays from high-end venues without having a bottle or a table (I have only had that once, and I did not get laid). A sexy guy is a sexy guy, and game trumps it all.

• Hip and trendy places – not necessarily high class, but these are the places where the cool people go, where the guys who care about fashion and pop culture go. This is where she can do her Instagram photo shoot to look cool. So it remains a social status thing. Here, there will be less status competition but more competition in terms of competing with other edgy men. But usually, they are not that good with women. Girls go there to flirt with guys and have guys hit on them for validation – but this does not mean she doesn’t want “le dick” whenever she finds a super-hot guy.

Those venues are filled with women – and do not let them scare you. If you are an intermediate player, you will most likely be above most guys there. One thing I have noticed is that these venues are packed – and I mean packed – with beautiful women. It is like… crazy.

Clubs filled with beautiful girls have not gone extinct. They’ve just changed types.

So, has the nightlife died off? A fraction of it surely has. But the hotspots listed above are still going strong. In many cases, I have noticed that nowadays, these venues are more filled with hot girls than ever before. I reiterate... it’s crazy.

And they mainly survive because they provide things that Tinder doesn’t. Immediate sexual satisfaction with a random dick is off the radar, but attention, socialization with cool people, and meeting amazing guys is still high on the list.

Conclusion

So basically, the nightlife has changed – girls do not go out ready to hook up nearly as often. Sure, it happens, but it is no longer the norm. I very rarely get freebies these days, and I rarely see people hook up anymore. I also see nightspots that used to be meat markets die out.

Tinder is the cause – that is where people hook up these days. There are no secrets there. However, there is a crucial difference between “hookup” and “pickup.” A “hookup” is basically when the stars align and you get lucky.

A “pickup,” however, is when you can get the girl based on your seduction skills.

The first strategy relies on luck, and you get little choice; who you bed is who the universe gives to you. But the other strategy opens up a whole range of possibilities; you get to lay hotter girls, more girls, and have fun at the same time. You get to choose from a huge variety.

And we are here to help.

Basically, if you want to focus on pickup, the night life hasn’t changed in regards to the difficulties you’ll face. You can still find very hot girls (actually, more than before; since they are all going to a smaller number of venues, they are less spread out).

If your plan is to get lucky, hope for the stars to align and take whatever you get; you may consider jumping ship and adopting Tinder.

Now, there is nothing wrong with freebies and easy lays. I have gotten my fair share of them (when they were still around the clubs), and they were a lot of fun. However, I also like to skip the fast food and get a good, high-end Michelin meal. It all comes down to preference – and like always, there is no right or wrong here.

It can easily seem from this post that night game has become tougher than ever, but in my next post, we will cover another variable that comes into play, one that I believe makes everything easier in clubs. So if you found this post interesting, stay tuned for my follow-up. Things are brighter than you think.

As always, comments and questions are welcome.

Until next,

Alek

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READ NEXT: “How Nightlife Has Changed, Part 2: Good and Bad Changes”