(2) Intermediate

"It's odd that men feel they must protect women, since for the most part, they must be protected from men."

- Abigail Duniway

One of the true but uncomfortable facts of life is that men and women treat each other the same way they treat other resources -- food, money, shelter, possessions. "You are mine," goes the thinking, much of the time. Or, alternatively, "You should be mine."

You'll see this in women to some degree, both with guys they want as providers and with guys they want as friends (curiously, women don't seem as fixated on "keeping" men in the lover category), but where you'll really see it a lot is with men -- particularly, the kind of man who doesn't get the kind of success with women he needs to feel that women are an abundant resource.

That kind of man is what you might call a "white knight." And he sees it as his mission in life to "save" women he views as "damsels in distress" -- only to make them his, of course.

If you ask me, this "pretend heroism" is a particularly sleazy way to try and get girls.

I'll share a personal anecdote: while I was out of town a few months back, my girlfriend, in a stressful position then, took to confiding in people about, well, everything that could possibly bother her. And, of course, as often happens in relationships, one of the primary things she confided about was me.

As it were, one of the folks she confided to turned out to be a real white knight. He was a photographer on a shoot she did; while she modeled, she also talked. And she vented about me. And this noble, heroic man, he decided that my girlfriend needed to be "saved" from me.

"I have to be honest, while we were shooting photographs today, I felt something for you," he told her in an email message afterward. "I want to take care of you," he continued. "This guy, your boyfriend, he doesn't realize what he's got. Maybe because he's too young -- he doesn't know how to value a woman as amazing as you are. I would treat you so well," he told her. "I want to take care of you after you break up with your boyfriend."

Sigh... I go away for a few weeks, and this is what I get, huh? Here he comes to save the day.

You're out and about, in a high end nightclub or a top shelf retail outlet, when you spot an insanely beautiful woman. She's just gorgeous: dressed to the nines, hair flowing and perfect, and standing atop 6 inch heels. You have to meet her.

So, you walk over, start talking to her, and, to bring her back down to Earth and rob her of the inflated status her beauty and style must, you reason, confer, you apply a well-worn tactic from the early days of the codifying of seduction: the PUA neg.

"Nice nails," you ask her, 30 seconds into the conversation. "Are they real?"

That's a neg, and that's how it looks in practice for 99.9% of the guys out there who're using it.

What I want to address with today's post is what the concept behind the neg is, whether negs actually work, and whether there are any alternatives to it.

I'll lead off by telling you this: the neg, at least the way most guys who use it these days use it, is totally not the right way to go.

Ever heard of the term "social pressure" before? Ever stopped and considered how you're using it with the women you meet?

Well, here's a scary thought: what if I told you you were doing something with women right now that was completely wrong?

Like, so wrong it was costing you more girls than you'll ever possibly know?

In fact, what I'm going to do today is I'm really, honest to God, no two ways about it going to tell you about something that I'm confident 99.9% of guys reading this post today haven't even realized they're doing.

That something has to do with social pressure, and it's one you don't really hear about ever in pick up or the social arts. Why? Well, because it's incredibly subtle... and I think guys just aren't fully consciously aware of it.

Take a look at the image above and to the right: how do you think the guy feels with that girl? Think he feels like he needs to pursue her... to get her interested again... to win her back? That's her putting social pressure in action -- and it goes both ways. But no one talks about it.

Hence, this post; created so that I can tell you why social pressure is so incredibly, unbelievably, unavoidably important and pervasive in just about all of your interactions with women (men, too), and how precisely you can start using it to your advantage -- instead of getting burned by it, like most guys do. Rather than get burned, you can learn to be a social pressure pro - and apply and alleviate it like only the most socially skilled socialites and the most beautiful, sought-after men and women can.

I'm kicking off a new weekly blog post series today, that's going to center on brief, informative articles focused on one specific technique you can use to achieve greater success with meeting and dating women. I'm calling this new series Tactics Tuesdays.

In today's edition -- our inaugural one -- I want to have a look at the technique of locking in.

When I first stumbled upon the pick up community, I heard the term "lock in" or the instruction to "get locked in" tossed about fairly often. And to me, it sounded silly and overmuch -- another vestige of the old indirect days of picking up girls, like opinion openers and routines.

Then I moved to San Diego, and acquired a new friend and wingman who was doing outstandingly with girls, and who I noticed made it a point of his game to always lock in. It was the first time I'd seen it done effectively.

About two years later in mid-2009, I partnered Girls Chase with a talented San Diego-based date coach named Mateo (who just launched his new website, Live the Knight Life; congrats to him!), and I observed that, again, here was a guy for whom locking in was a pretty essential part of his approach with women. And like my other pal, I noticed he was having a discernibly easier time more often than not on his initial approaches.

"Well, okay," I said to myself, "this looks like something I need to stop being so closed-minded about, and start doing."

So, lock in I did.

The other day, a reader wrote in with a question about keeping your cool when women are being flighty or slow to respond, in reference to the post on what to do when girls flake:

“In your article on girls not returning texts, I was wondering what your idea of a socially savvy way to deal with it was. I've found it hard not to take this personal, especially when it's from girls I've known longer that still do it. I understand it's quite common, but to me there's really no excuse. I'd much rather hear "I'm not interested" than waste my night waiting around, especially when considering how girls get when guys don't call them back.”

You know, a long, long time ago -- it almost seems like another life -- I made it a point to respond to every single person who texted or called me, no matter what. I looked at it as a matter of honor, and took it as a point of pride -- I was reliable.

And it annoyed me to no end when people didn't respond. Like the reader above, I couldn't understand people who didn't respond -- I thought it rude, and I considered it inexcusable.

Of course you can take 10 seconds to text a reply, or 10 minutes to return a phone call, I'd think to myself.

I considered it a personal slight, those people who didn't respond.

I see things a lot differently nowadays. Often, I don't even notice when one person or another -- when one girl or another -- hasn't responded, until maybe much later -- and perhaps never at all. And, for all my earlier "principles" on being 100% reliable in responding to those who contacted me, I'm now sitting at somewhere decidedly below a 100% response rate -- maybe 85%, maybe 90%. I still try to respond most times, but it's no longer an unbreakable rule.

The reason why I changed -- both in how I saw it when others didn't respond, and in why I don't chase women with texting or phone calls anymore and why I don't always respond when people chase me anymore -- is what I want to share with you here.

A few conversations I've had lately have revolved around me discussing with guys how simple things are with women. You just talk to them, and then... boom! They chase after you. You don't even have to do any work; girls take care of all that themselves.

Because that's how it's been for me lately. But I keep getting pulled back down to reality; guys confess it doesn't work that way for them. And then I stop and think, and for a long time it didn't work that way for me, either.

What changed it for me? Well, one of the biggest factors was figuring out what to say to girls. All you've got to do is get that figured out, and you're set.

But that's tough, you say. Why? Well, because you're not a girl. And if you're like a lot of guys out there, you have, starting out, no idea what it is women want to hear, what they like to hear, or what they need to hear, whatsoever.

Here's how it goes for most guys: they start out talking to women too literally, and the women get bored out of their skulls and leave. So then a guy tries a few witty pick up lines, or he tries busting on girls to be a challenge, only to have them start snapping at him and shutting down. Eventually he comes full circle again and decides to try to be a lot nicer than he was, only to find that, once again, the challenge has disappeared and the interest women showed at least some of the time when he was being a jerk has disappeared.

That's the point a guy realizes that, despite all the time he might've spent trying to get better with women, he still has no real idea about what to say to girls.

Argh.

Fortunately, all's not lost, and you can figure it out. In fact, that's why I made this post -- it's something of a guide on the wild, woolly world of talking to girls. In other words, herein lies the machete you'll need to hack a path through the conversational jungle and emerge on the other side with that beautiful, smiling girl you've had your eye on.

If you've ever tried to take a girl home with you, or you've ever been in a relationship, you know that sometimes women need persuading. And when it comes to persuading women, you'd be forgiven for thinking that this was a near-universal point of suffering for most men.

About two months ago I wrote a post asking "should you apologize to women?" At the beginning of that post, I mentioned the television boyfriend and husband of the 1990s -- you know, that poor, beaten-down soul constantly stumbling over himself to belt out another apology to his scowling girlfriend or wife.

Well, this is the other thing the TV boyfriend / husband does really poorly -- persuade women to do what he wants. Men on TV are usually depicted as trying and failing to get women to do what they want, instead.

"Oh, come on!" you'll hear a guy cry to a gal. "It'll be fun!"

She just looks at him, shakes her head, and ignore his request. He groans, dejectedly. Again, the audience laughs.

Now, if you want to do better than that guy, you're going to have to take a different approach than the (largely ineffectual) one that he takes. And to get you doing just that, I've got 7 tips for you today that are going to change the way you handle persuading women.