Dating Rules

20% of the men are getting 80% of the women. But are they? We play it out, going step-by-step, looking at all the numbers.

"20% of the men are doing 80% of the dating."

Such goes the conventional wisdom pumped out of the manosphere these days.

I have heard this statistic bandied about just about everywhere, including by guys in our own community.

It's ubiquitous.

However, I've never seen anyone actually work out the numbers on it.

What would a city look like if 20% of the men did 80% of the dating?

You need a fairly good grasp of the 80/20 principle (also called the Pareto principle, first identified in 1896) to really understand this.

I recently reread the book 80/20 Sales and Marketing, by Perry Marshal, a force behind the re-popularization of the concept in the mid-2010s.

First, I'm going to introduce you to how 80/20 works.

Then, we're going to put all the single people in a hypothetical city into 80/20, and we'll see what that looks like, and how closely it matches what we see in the modern sexual marketplace.

Environment has an outsized impact on mood. The right environment can almost seduce a woman by itself. By transitioning venues well, you can enhance a seduction.

How do you get a woman to change her mood?

The easiest way is by putting her into the right environment. Then you get to kick back and let the environment do the work.

Men create (or attempt to create) seductive environments for women all the time:

• They dim the lights and put romantic music on at home

• They take girls places they hope will set the proper mood

• They switch from one venue to a more intimate one as things progress

Yet for all this awareness, a lot of guys have a blind spot a lot of the time to the influence of environment.

The environment you're in plays a BIG role on the mood of your woman.

The more seductive the environment, the less work you must do to maintain a seductive mood within her.

Thus, the better a job you do managing the environments you find yourself in with women, the more effective a seducer you will tend to be.

Women flake for various reasons – not all of them having to do with you. However, there are steps you can take to avoid flaking… plus others you can use when flakes occur.

One of the least fun experiences in game is when a woman flakes on your date. You have amped yourself up and carefully planned for the date, especially if your goal was to have sex on the first date.

And yet flakes are unavoidable when you date multiple women. Whether you are learning how to use Tinder to meet women or practicing cold approach in day or night game, you will inevitably have a portion of your girls flake.

The problem is that guys often make mistakes when women flake on the date. These errors generally fall into two categories: First, they set up the date suboptimally, leaving the woman with concerns or other reasons to flake. Second, they do not react well when a girl flakes, ruining their chances of seeing her again.

Let’s break down the common causes of flaking, discuss how to minimize flaking, and explain what to do when a woman flakes.

If a girl’s not responding over text, should you resort to “texting dirty”? While dirty texting tactics can work, there’s a better, non-dirty way to get a response than these.

A reader emailed in recently to ask my opinion on several texting tactics he'd come across. One was from a texting course called "The Scrambler", while the other is from a negotiation book that uses a tactic to force a "no."

Seduction advice often gets a bad rap as 'manipulation', even though most of it's not. I've talked about this several times over the years, including in "Is Seduction Wrong?" (also in "Do Bad Evil Seducer Men Corrupt Innocent Women?").

However, there's a kernel of truth in every stereotype, and the reason seduction so often gets classed as manipulation is because there are men out there who use dirty manipulation tactics.

They use these tactics because they CAN work... but there's a "but."

The "but" is that they don't work as well as superior non-manipulative tactics, and that even when they do work they tend to trigger resentment toward you.

Both the tactics our reader stumbled upon were tactics I consider negatively manipulative. I'll introduce you to them, talk about why they're negative, and discuss some alternatives in this piece.

It’s easier to get more attractive women during daytime than anywhere else (nightlife, apps, and so on). Why’s that so – and just what makes the daytime different?

Note: I'm doing a little series on day game articles, in anticipation of the launch of Hector's new day game course, Meet Girls Everywhere.

The world’s changed, and so has the game… for some men. But the changes to the game that’ve come to looks-status-money men haven’t come to all men. Why’s that so?

On my article about your opinions of women betraying your success (or lack thereof) with women, a reader writes

Hey Chase,

Can you turn around a ghost, and get dates or a relationship from your ghost? Oftentimes, yes, you can. How? With these five (5) “ghosting turnaround” strategies.

In Part 1 of this series, we looked at some interesting statistics on ghosting that came courtesy a survey we ran on American men and women.

In Part 2 of the series, we looked at the reasons why people ghost on people, and what you can do to avoid getting ghosted on.

In our third and final installment, I'm going to cover your options to resurrect a ghost... and 'raise from the dead', so to speak, those contacts lying cold as clay in your phone.

This will include five (5) distinct ghost-busting strategies:

1. Fun, High Value Invites
2. Resurrection Texts
3. Audio/Video Messages
4. Passing Hints Along
5. Running Into Your Ghost

Let's begin.