Investment | Page 16 | Girls Chase


The art of involving a woman more deeply in a conversation, an interaction, a date, a seduction, a relationship.

We Are Not Having Sex Tonight: What Happens When You Don’t

Chase Amante's picture

We've been seeing more comments from readers lately asking about situations like what Mike ran into the other day as remarked on the "How to Steal a Girl" article:

Hey Chase,

I am 19 and I really appreciate all the insightful information you've made available for guys like me to read who aren't all that experienced.

I have a situation where I've been talking with a girl for a few months, and I finally got to see her for the first time two weekends ago(we live a state apart from each other) after texting, talking on the phone and FaceTiming daily before that.

She had been giving me slight hints that she liked me by little mannerisms and things that were made aware to me by reading your posts. Also, I flew up to see her and she dropped $250 on the hotel and drove me around all weekend, so I got her to invest. The first night I had a plan to have sex with her, and followed your suggestions that you had laid out to the tee.

The night started off great and I could tell she was into me so physical escalation was simple, but after quite a bit of foreplay I made a rookie mistake and left my condoms out of reach. And when I tried to make the move to get them, it took her out of seduction mode and allowed her to think, reminding herself about the internal moral belief she had told me previously about not having sex with guys she's not in a relationship with; therefore killing the vibe for the night.

This was on a Friday night and we spent the rest of the weekend hanging out since we made a special occasion due to the long distance situation. Nothing happened sexually on Saturday or Sunday and she was acting aloof and uninterested on Sunday so I could tell something was up.

I left for home unsure of what was on her mind and now, over a week later, in the time that has passed she has been short texting me with nearly zero emotion or ignoring my texts altogether. In addition, she turned down my offer to facetime, which she has never done before. So it is obvious that something is up, but when I resorted to going "alpha-male" and looking for a response she said she's "been busy?" and didn't respond to my next text asking about it.

Is this a sign of auto-rejection? Or is she testing me with the mixed signals BS? I am really in my head, beating myself up about things I may have done wrong because I know she likes me, but I'm not sure how things could have gone sour so quickly. I thought I had her chasing me and I know she was into me but now I'm afraid I'm getting close to chasing her. Once again, I'm really thankful for all the work you do. I'm aware that this is a lot and my situation is a unique one. I would greatly appreciate any advice and feedback you have for my situation!!

Thank you for your time,


not having sex

That is to say, situations where the guy takes things right up to the point of sex with a new girl... only for it to fall flat; she says 'no', and he walks away, figuring he can always try again later.

Except, after that single failure, there's almost never a "later."

Why do women vanish after you come right to the brink but don't go over - what's the psychology behind this, and what are the options you have to do anything about it?

It's Not Your Investment in Her; It's Hers in You

Chase Amante's picture

One of those reminders it's good to have every now and again.

Men who fall prey to white knighting or taking up residence in women's friend zones do so under the sway of the mental model of "do for others, and they will do for you."

Good model for some things... but NOT for attraction.

Doing for others up front does not attract you:

  • Friends
  • Business partners
  • Paying customers
  • Fans of your art

... and it doesn't land you women.

her investment

In fact, when people see you doing stuff for them for free, unsolicited, or uncompensated, their thought is never, "Wow, what a great guy! I should repay him in spades!" but rather, "Oh, that's nice - it's nice having nice people around like this who give me stuff. Thanks, nice person!"

But this doesn't just apply to pushover white knights.

You'll see even men who are normally good with women slip into doing this from time to time - they start overinvesting themselves, trying to win a girl over (or win her back) by doing more and more and more for her.

Investment's relationship with attraction is a bit more nuanced than these men doing these things might realize, however. And more investment from you does not necessarily (or even usually) mean more attraction from her.

Emotional Association: You Need This with the Women in Your Life

Chase Amante's picture

There's a very powerful factor in both courtship and relationships that has an outsized influence on how "with you" a girl really is... or isn't.

emotional association

It's something that makes all the difference in the world between her brushing off and deflecting interlopers who come in to try to make you and her break circle when the two of you have just met, or her indifferently engaging in conversation with whomever she finds herself talking to next, with little a care or concern about re-engaging with you.

And it makes a huge, obscene amount of difference in how much of her time a romantic partner of yours is going to spend thinking about you, doing nice little things for you even when you haven't asked her to, and going out of her way for you... and it even makes a very large difference in how much respect she has for you in your relationship, how personally insulting or not she is during arguments, and even how likely she is to cheat on you.

This one single factor is something called "emotional association", and it's a factor that you want to get going for you whenever and wherever possible.

Cold Reading Your Way to Great Conversations

Richard Wendell's picture

cold readingNote from Chase: after good feedback on his first piece appearing on the article side of the site, on properly setting expectations, Richard - who posts on the discussion boards here under the alias "Zphix" - started work on a few more articles, including this one, on cold reading techniques and usage. While we have an article up already on cold reading - see "Employing the Cold Read to Unlock Women's Secrets" if you're unfamiliar with the subject - this one from Richard explores the subject in a number of nuanced and specific other ways.

You’re no doubt familiar, at least in passing, with the gypsies of Medieval times; with tarot cards, palmistry, clairvoyance; and all the other “psychic” phenomena. Today we’re diving back into the wonderful art of cold reading to better enable you to have yourself a sweet (and magical) time with that sexy girl you’ve got in your sights.

Cold reading according to Wikipedia is defined as:

[A] series of techniques used by mentalists, psychics, fortune tellers, mediums and illusionists to determine or express details about another person, often in order to convince them that the reader knows much more about a subject than they actually do.

For you as a seducer, as a conversationalist, and as a ladies’ man, this is only partially true. Yes, you’ll be getting some information out of her via cold reading... but what you’re really doing is easing pressure, allowing for a deep dive, and building compliance.

4 Crucial Mindsets for Your Relationships

Peter Fontes's picture

In my recent article 'Scare Tactics and the Illusion of Control', reader Yink wanted to know how he could reconcile not using 'scare tactics' and still have his girl believe that he has options and that he can and will leave her if she doesn't act right:

Because Chase once wrote that you need to make her feel that you have other options and can leave at anytime if she is not treating you well. So should we use the scare tactic when we feel like she is slipping away in order to make her buckle up? Thanks.

The solution lies in having the right overall mental attitude instead of relying on individual techniques, thus the title of the article - mindsets vs. techniques.

mindsets vs. techniques

First off, let's have a look at the definitions of each, as a lot can be gleaned from them (definitions here from

  • Mindset: a habitual or characteristic mental attitude that determines how you will interpret and respond to situations

  • Technique: a practical method or art applied to some particular task

One has far-reaching implications for many behaviours and situations, and the other is simply one solitary method to carry out a single function.

So pitting mindset vs. techniques may look as if it's a battle between an over-arching concept of behaviour and single instances of behaviour, but in fact, it's actually a battle between two meta-mindsets: the mentality-seeking mindset and the technique-using mindset.

Social Value and Value Imbalances

Chase Amante's picture

social valueValue's a frequent subject of the articles on this site - we talk about ways to increase your passive value and value and attraction a great deal, while reducing "active value" (trying to talk up your value - if you have to say it, it isn't true), and we also talk about screening women carefully to avoid bringing someone into your life who's going to be a value drain.

Your value to other people - social value - is highly subjective by person, but it's something very worth being attuned to. Value assessments are a crucial part to our daily lives - every person you meet, greet, or so much as lay eyes on you do a quick value assessment of, and likewise everyone who speaks with, interacts with, or gazes upon you, for even the briefest of instants, does a quick value check on you as well.

When we interact with someone else is where these assessments really come into play, and where value imbalances raise their ugly heads - and make things really interesting, from a "what do you want from me, and what do I want from you" point of view.

Things That Show Women You’re Chasing Them (That’s Bad!)

Chase Amante's picture

signs you're chasingIn July's article on granting social status, I mentioned a delicate social situation as an example of a scenario where you'd unfortunately have to deal with an interruption by throwing someone under the bus. A reader asked a clarifying question, wondering if it wasn't possible to deal with that interruption more gracefully toward the interloper:

In the example from the networking event, wouldn't a socially savvy person tell the nerdy guy something like "We were in the middle of a conversation here, is it OK if I get back to you later?" as if to give the guy an out?

Would you in retrospect deal with the incident more like this, or if not, why? While the guy was rude to intrude the way he did, isn't it better to not be rude back?

My response was that, while normally you DO want to respond gracefully here, due to the specifics of this case, because of what's communicated to this new woman you've just met by you explicitly telling someone else you prioritize your just-commenced conversation with her over the one he has just commenced with you (as you would in the graceful way of letting this other individual down), you must take the haughtier tack here, unfortunately, and throw our socially awkward friend to the wolves for stepping between you and this girl and butting into your conversation.

And just what is that bad thing communicated by you telling him explicitly that you're prioritizing your conversation with her over your conversation with him that forces your hand here? Why has he left you with no choice but to dismantle him socially, rather than let him down nicely?

What's communicated to the girl in the explicit case, where she hears you tell him, "I'm in the middle of a conversation with her, please excuse me," is that you're chasing her... that's what.

Why that's communicated, and the other signs you can give off that indicate you're chasing women, is what we'll talk about here.

Don’t Get Too Attached to a Girl Before the Sale

Chase Amante's picture

A few years ago, I wrote "Can't Stop Thinking About Her? Here's Why You Need to Meet More Girls" for all the guys out there going crazy over That One Special Girl. I've been there; I understand it.

It's a tough place to be.

I was reminded of one of the essential elements of this not long ago when coaching a mentee on sales. She was new to it, and had had a string of successes, but then, suddenly, ended up working with a customer who was incredibly difficult: he kept changing his mind, kept calling her and asking to see more product, kept haggling endlessly on price.

And as this went on, as my friend plowed more and more time into this one customer, it became a more and more emotionally charged thing for her, and a bigger and bigger deal.

She also came down more and more on price, and became more and more willing to sell him something for almost nothing.

Soon it became all she thought about. She ate, slept, and breathed this customer.

Eventually the sale fell though, and it sent her into a rage. How could this customer have wasted so much of her time and not even given her anything?

attached to a girl

I was reminded of one of the most important lessons of both sales and seduction then: don't over-invest in any one prospect, and don't get too attached.

Are Social Grace, Savvy, and Empathy Unmanly?

Chase Amante's picture

social graceA reader with ruffled feathers writes in response to the article "Tell If a Girl Likes You: Are Her Walls Up Or Down?", saying:

What a bunch of rubbish!

In all of your articles, you always encourage men to act weak. For example, phrases like this: "one part of being good with women is about not flipping the triggers that activate women's walls." What?? So, you think men should avoid trigging women's "walls"? This is utter rubbish!! A strong individual won't give a shit about a woman's walls! Only a weak, very passive and supplicated individual constantly afraid of offending women will look for walls and avoid them at all costs! Your position is inherently weak.

Only weak men are always cognisant of women's walls because they are afraid that her walls will go up and this comes from weakness, his weakness -- he is scared and doesn't have confidence. Women instinctively sense weakness without any training or experience necessary and you don't need me to tell you that women are not attracted to weaknesses. Nervous men (those afraid of triggering walls, the kind of man you encourage in this and other articles) are best left to nervous, fumbling women who have issues, not well-adjusted, confident and attractive women. All this boils down to confidence: if you are not truly confident of yourself, 100%, then you will always achieve less than you could have and this applies of course to more in life than just attracting the opposite sex.

A confident man is attractive and sexy. He knows exactly what he wants. He doesn't worry about girls' walls...or himself, nor does he care when women exhibit walls, he will always get exactly the kind of girl he wants. Looking in from the outside, this achievement will seem effortless and natural.

Girls put their walls up because of themselves, never because of you; if you think you act in a way that repulses them then you are (thinking in a way that is) repulsive to yourself. Get some confidence.

I have a strong feeling this reader is one of those individuals who runs around the Internet screaming about the need for men to "be alpha" while simultaneously spending the majority of his time alone or with unusually large women, cursing womankind in general for not recognizing his glorious, manly, alpha attractiveness.

But I digress.

I share this comment with you because it poses an interesting question: is it possible to be SO attractive that you can run through life like a bull in a china shop and still land loads of hot women in your bed regardless - or perhaps even BECAUSE of it?

Protecting Yourself from Psychic Vampires (and Not Turning, Either)

Chase Amante's picture

psychic vampireIn yesterday's article on emotional contagion - Part I of this 2-parter on emotional transference - we discussed how the process of transferring emotions from person to person works. Namely, there are two steps:

  1. Empower the other person around you first, then

  2. Emote to the other person who, now empowered, will mirror you

Today's article is about the dark side of emotional contagion - something commonly called "psychic vampirism." That is, it's how some people have learned to use emotional contagion in reverse - rather than transfer energizing emotion to others, building them up and making them feel great, a psychic vampire has learned to use emotional transference to drain emotions the other way - feeding off the emotions of those he comes into contact with, making himself feel better at the expense of his conversation partner's emotional well-being.

Like the vampires of legend, a psychic vampire can "turn" you, too - with enough of your energy drained, you can become an energy drainer yourself, feeding off the positive emotions of others to sustain yourself.

But, just like emotional contagion, this is not some paranormal phenomenon - rather, it's simply down to empowering and emoting, seeing and mirroring.