I spoke with a friend recently about how important preselection is to women's mate choices.
I shared some of the research on it (most of which I've shared in other articles or in One Date) that shows men get a +25% attractiveness boost when women see them with a good-looking girl who is visibly attracted to them... this is a bigger boost in attractiveness than height, good looks, confidence, humor, or anything else women like in men. Having attractive women attracted to you is the single biggest attraction factor there is for men.
My friend noted how he knew this, and in fact it was a big part of his game back in the day, letting women see lots of other good-looking women being very into him. It made hooking up a breeze.
However, he still found it a bit mind-boggling. He's not interested in women with lots of men around at all... it's a bit counterintuitive to a man that women like men who get women.
Recently he tried an experiment, just for the heck of it. He had a couple of average girls who were very into him, yet who he himself was not really attracted to. Just to test it, he told them a few stories about women not wanting him. The result was a complete 180 in their attraction; they lost all interest in him and stopped bothering him.
Imagine a hot girl telling you, "Guys just don't want me." You'd be all over her!
Why's it so totally different with the sex roles reversed?