Guys have been asking for a while on here for a piece on fashion for men. So I guess that makes this one a long time coming.
Fashion's important. How important? It's pretty important. It's not make or break always... but you know the saying: clothes make the man.
What you wear doesn't just define you as cool, sexy, or stylish. It also subconsciously affects how other people feel toward you.
Wear clothes that make you look amazing, and people will feel like you're amazing. Wear clothes that make you look different, and people will view you as different (good or bad as that may be).
Wear clothes that make you look ordinary, on the other hand, and people will view you as just that: ordinary. Boring. Not particularly noteworthy.
They'll hardly even notice you.
And thus, we have our focus on fashion: getting noticed, in a positive way. But not like what we discussed in the article on peacocking... the truly fashionable man picks clothes that fit him so well people don't even see the individual clothing items all that much.
Instead, they just look at the man himself and say "wow."