Articles by Author: Chase Amante

On this website, my usual advice is that men do everything in their power to not paint themselves as overly wealthy, in order to avoid coming across as a boyfriend candidate. Certainly, dress well; but don't let on too obviously that you have wealth, a prestigious job, etc., if you do. In fact, if you're unemployed or not regularly employed (e.g., a business owner, an artist, etc.), talk about not having a job.

(this is a little different for men in the 40+ demographic, where you can be written off without some measure of accomplishment; for more on walking that fine line, see "Attracting and Dating Younger Women")

The objective is to prevent her from wanting you as a boyfriend in any way... so that you can focus on ramping up sexual tension and seize the role of the lover instead.

There is, however, one exception to this rule, which really isn't much of an exception at all - and that one exception is conspicuous consumption.

Conspicuous consumption is every bit the attraction trigger in women that things like:

• Preselection
• Good looks
• Perceived physical dominance

... all are.

And it doesn't violate the rule of "don't be stable", either, because men who consume conspicuously very often are not the picture of safety and security.

In fact, they tend to live quite wildly, and very often the most conspicuous spenders are the same men likely to bankrupt themselves at some point.

It's one of those triggers that cuts right to the most primal core of a woman's gut; when she sees it, a powerful, visceral, deep-seated attraction sets in that compels her to want a man, both by showing him to be among the cream of the crop mating-wise, and by advertising his total lack of viability as a long-term candidate.

How this works - and how you can use it, if you have even just a little bit of money to throw around (or how you can really blow it up if you have a lot) - is what this article is all about.

A reader comments on "How to Think About Women as You Get More Experienced", linking to a discussion on Reddit where a Redditor asks female members about their thoughts on being approached at random, and whether this is nagging them or annoying them... because he feels guilty about it. Here's the link. Our commenter here notes that this discussion has made him question whether he ought to cold approach.

I sympathize if you're newer and haven't started investing time in meeting beautiful strangers yet, and are hesitating before taking the plunge because it looks like a big commitment of time and energy to get good at and a lot of hard knocks and rejections and bumps to overcome along the way.

If you're sitting there wondering whom you ought to listen to, hearing a bunch of people say, "This cold approach malarkey doesn't even work - don't waste your time," can be pretty disheartening.

Maybe even enough to give up on the prospect of even trying in the first place.

But if you walk away from cold approach, you are walking away from one of the single most effective, uplifting, and empowering things you will ever learn to do in any way to improve your dating life, your sex life, your search for the ideal partner, and your own general confidence and happiness to boot. Few things in life will alter the direction of your life as profoundly as the ability to cold approach successfully and effectively.

If that's so though - if cold approach really is as markedly effective and life-enhancing as this - why are there so many forces trying to lead you astray?