Schrödinger's Attraction: Women Both Want You & Don't at the Same Time
Aug 31, 2025
Understand “Schrödinger’s attraction”: a woman can be simultaneously interested and not—a state that collapses only when you make a key move.
Aug 31, 2025
Understand “Schrödinger’s attraction”: a woman can be simultaneously interested and not—a state that collapses only when you make a key move.
What do women want in men? The “what” is relatively simple; but in a romantic context, it’s also about what you should and shouldn’t give them as a man.

We ran into the beautiful Clara while out filming, and she accepted my offer to interview her and get her insights on direct approaches and showing interest.

One minute, she’s into you; the next, she’s gone cold. Why does this happen? Well, because if you’re not climbing a ladder, you’re sliding down a chute.

Despite the pop culture memes, women don’t actually know you definitely want sex… unless you make it clear to them.

Must you be an expert on women to excel with them? Of course not… yet there are different kinds of expertise, and they have different effects on your odds with women.

You won’t always be a girl’s first choice. Yet there are distinct advantages to being her first choice guy – and drawbacks when you aren’t it.

What’s a normal day look like for a regular girl? Work, friends, gym, guys – lots of guys, of all kinds – and that’s just the start.

You want clear interest in and intention with girls. But you don’t want a girl to feel like you “picked” her. You want her to feel SHE picked YOU.

Hot girls are the hardest to get. Or is it average-looking girls who are, paradoxically, the hardest? 3 theories dig in and explain.

Your physical features, social status, and paper credentials matter less than you think. What women need is men who make them feel.

Female subcommunication: a tool for separating undesirable men (who it frustrates) from desirable (who know how to play ball). Here’s more on how to do it.

In today’s podcast, Joseph W. South discusses how he got his start, plus why any power over a woman is fleeting, what “sensitive man” really means, and more.

A woman’s prerogative is change; yet men struggle to truly grasp this. Why do women change so much – and how can you make peace with it?
