Investment

"It's odd that men feel they must protect women, since for the most part, they must be protected from men."

- Abigail Duniway

One of the true but uncomfortable facts of life is that men and women treat each other the same way they treat other resources -- food, money, shelter, possessions. "You are mine," goes the thinking, much of the time. Or, alternatively, "You should be mine."

You'll see this in women to some degree, both with guys they want as providers and with guys they want as friends (curiously, women don't seem as fixated on "keeping" men in the lover category), but where you'll really see it a lot is with men -- particularly, the kind of man who doesn't get the kind of success with women he needs to feel that women are an abundant resource.

That kind of man is what you might call a "white knight." And he sees it as his mission in life to "save" women he views as "damsels in distress" -- only to make them his, of course.

If you ask me, this "pretend heroism" is a particularly sleazy way to try and get girls.

I'll share a personal anecdote: while I was out of town a few months back, my girlfriend, in a stressful position then, took to confiding in people about, well, everything that could possibly bother her. And, of course, as often happens in relationships, one of the primary things she confided about was me.

As it were, one of the folks she confided to turned out to be a real white knight. He was a photographer on a shoot she did; while she modeled, she also talked. And she vented about me. And this noble, heroic man, he decided that my girlfriend needed to be "saved" from me.

"I have to be honest, while we were shooting photographs today, I felt something for you," he told her in an email message afterward. "I want to take care of you," he continued. "This guy, your boyfriend, he doesn't realize what he's got. Maybe because he's too young -- he doesn't know how to value a woman as amazing as you are. I would treat you so well," he told her. "I want to take care of you after you break up with your boyfriend."

Sigh... I go away for a few weeks, and this is what I get, huh? Here he comes to save the day.

Here's one for all the intermediate guys and up -- the ones who've already figured out the fundamentals enough that it's all started slowing down for them and they're better able to see the forest for the trees.

A reader (one who's had mail featured in a couple of articles on here already, in fact), wrote in a thoughtful, insightful break down of what he'd picked up about how I read what women need and give it to them. I'd been meaning to write something up on this, but he put it quite well:

“Basically what I've finally picked up on is how well you read minds. The thing that keeps you in control is knowing exactly what that girl needs to hear. And its funny because this is exactly how most women communicate.

They don't walk around imposing themselves on others they notice what the other person is going through and then converse from there. I've been noticing that I have a great grasp on a lot of things you post but where I have been falling short is in the area of understanding what she NEEDS in that moment you know?

I'll be thinking in my head okay now let's move onto this, gotta move her now... Basically what I've been doing is focusing on what I needed to get done not what she needed.

Now I understand when you say "I can tell she wanted to be moved." Because your actually paying attention and your always asking yourself what does she need right now. It's like when you think in terms of "what does she need?" Everything becomes so clear and you see her as almost like a game to be won.”

And that's pretty accurate. I do notice that most guys blindly and bluntly stumble their ways through interactions with women, and I do keep my own interactions more or less wholly contingent upon what the girl is telling me she needs in any given moment.

But that, of course, is more easily said than done for most men, because most men don't know how to tell what women need.

Instead, they stumble blindly in the dark, hoping to get that one shot in a thousand that they "get lucky" and happen to get all the pieces to line up just right (or have a girl who likes them enough that she doesn't mind if not all of the pieces match up... but how often does that happen?).

Well, I don't think you ought to have to stumble -- and believe me, women would prefer you didn't, too. And that's why I wrote this handbook -- everything you need to start reading the women around you.

Ever heard of the term "social pressure" before? Ever stopped and considered how you're using it with the women you meet?

Well, here's a scary thought: what if I told you you were doing something with women right now that was completely wrong?

Like, so wrong it was costing you more girls than you'll ever possibly know?

In fact, what I'm going to do today is I'm really, honest to God, no two ways about it going to tell you about something that I'm confident 99.9% of guys reading this post today haven't even realized they're doing.

That something has to do with social pressure, and it's one you don't really hear about ever in pick up or the social arts. Why? Well, because it's incredibly subtle... and I think guys just aren't fully consciously aware of it.

Take a look at the image above and to the right: how do you think the guy feels with that girl? Think he feels like he needs to pursue her... to get her interested again... to win her back? That's her putting social pressure in action -- and it goes both ways. But no one talks about it.

Hence, this post; created so that I can tell you why social pressure is so incredibly, unbelievably, unavoidably important and pervasive in just about all of your interactions with women (men, too), and how precisely you can start using it to your advantage -- instead of getting burned by it, like most guys do. Rather than get burned, you can learn to be a social pressure pro - and apply and alleviate it like only the most socially skilled socialites and the most beautiful, sought-after men and women can.

I'm kicking off a new weekly blog post series today, that's going to center on brief, informative articles focused on one specific technique you can use to achieve greater success with meeting and dating women. I'm calling this new series Tactics Tuesdays.

In today's edition -- our inaugural one -- I want to have a look at the technique of locking in.

When I first stumbled upon the pick up community, I heard the term "lock in" or the instruction to "get locked in" tossed about fairly often. And to me, it sounded silly and overmuch -- another vestige of the old indirect days of picking up girls, like opinion openers and routines.

Then I moved to San Diego, and acquired a new friend and wingman who was doing outstandingly with girls, and who I noticed made it a point of his game to always lock in. It was the first time I'd seen it done effectively.

About two years later in mid-2009, I partnered Girls Chase with a talented San Diego-based date coach named Mateo (who just launched his new website, Live the Knight Life; congrats to him!), and I observed that, again, here was a guy for whom locking in was a pretty essential part of his approach with women. And like my other pal, I noticed he was having a discernibly easier time more often than not on his initial approaches.

"Well, okay," I said to myself, "this looks like something I need to stop being so closed-minded about, and start doing."

So, lock in I did.

Why is it that most men can't seem to get what they want with women? How come so many men can't get a girl?

A few months back, a friend of mine asked me to author a post on leading women. I put it off for a while, because it's not as sexy a topic as, say, opening or locking in or overcoming objections or dating. Leading's just... a little vague, as far as topics go.

Yes, it's good to be an alpha male, and it's good to have a set process you follow, and to move on fast if a girl isn't following along. But how's that all come into play in a cohesive strategy for getting success with women?

If you'd like to achieve anything resembling consistent, reliable success with women, you're quickly going to realize that leaving things purely up to chance isn't going to cut it. "God helps those who help themselves," goes the saying -- which, boiled down, quite basically means that good things come to the people who go out and actively bring good things into their lives.

In other words, success comes to those who engineer that success.

But still, most folks don't bother engineering anything approximating success. Most average folks sit around waiting for success to find them. And it never does.

For success with women to start occuring for a guy, that has to change for him. So what's it take to advance an average man who can't get a girl into a man who consistently can?

Well, among other things, it takes this: he's got to be leading women.

The other day, a reader wrote in with a question about keeping your cool when women are being flighty or slow to respond, in reference to the post on what to do when girls flake:

“In your article on girls not returning texts, I was wondering what your idea of a socially savvy way to deal with it was. I've found it hard not to take this personal, especially when it's from girls I've known longer that still do it. I understand it's quite common, but to me there's really no excuse. I'd much rather hear "I'm not interested" than waste my night waiting around, especially when considering how girls get when guys don't call them back.”

You know, a long, long time ago -- it almost seems like another life -- I made it a point to respond to every single person who texted or called me, no matter what. I looked at it as a matter of honor, and took it as a point of pride -- I was reliable.

And it annoyed me to no end when people didn't respond. Like the reader above, I couldn't understand people who didn't respond -- I thought it rude, and I considered it inexcusable.

Of course you can take 10 seconds to text a reply, or 10 minutes to return a phone call, I'd think to myself.

I considered it a personal slight, those people who didn't respond.

I see things a lot differently nowadays. Often, I don't even notice when one person or another -- when one girl or another -- hasn't responded, until maybe much later -- and perhaps never at all. And, for all my earlier "principles" on being 100% reliable in responding to those who contacted me, I'm now sitting at somewhere decidedly below a 100% response rate -- maybe 85%, maybe 90%. I still try to respond most times, but it's no longer an unbreakable rule.

The reason why I changed -- both in how I saw it when others didn't respond, and in why I don't chase women with texting or phone calls anymore and why I don't always respond when people chase me anymore -- is what I want to share with you here.

The most frequent email I get from readers is of the very gracious, magnanimous variety, with readers reaching out to say thanks for writing your blog, your book, etc., and sharing perhaps some of the successes that have come from, in part, applying what they've learned from my materials.

But hands down the second most frequent email I get is the one that reads something akin to this:

“Hi Chase, I've been reading your site and I wish I'd come across it sooner. You see, there's this girl I like, and I guess I didn't move fast enough with her, because now she's cold and distant and I don't know what to do. Is there anything you can recommend I do to turn it around?”

I get about 2 or 3 of these emails a week. And as traffic to this site continues rising, I'm confident the number of them coming in will only increase.

And I commiserate. I've been there lots of times; watching a girl you really liked shut down and go cold on you when formerly it seemed like she was yours for the picking is maddening, gut-wrenching, and about as big a sucker punch as you can get. It's awful.

So, I want to lay it down here today, for all those guys out there pulling their hair out like I used to -- a complete guide on how to get a girl back.