How important is hair to attraction?
I didn’t pay it much mind the first few years I was out chatting up girls. I got my $12 Supercuts haircut, threw on some threadbare button-down shirts I still had from high school that were two sizes too large for me, a pair of basic jeans, and some chunky white sneakers or square-toed loafers.
And then I’d go out and talk to girls.
I got okay results. I’d get dates sometimes, and sometimes I’d sleep with a girl. Some girls really liked me. Because of this, I assumed these other things did not matter.
Later I realized I was handicapping myself though, and once I started experimenting a lot more with clothes and hair, I got better results.
How much better? It’s hard to say. Fashion and hair improved for me at the same time a bunch of other things did, which makes it tough apportioning out credit.
However, whether the difference it makes to your fundamentals is a 5% improvement or 15% one, this is a fairly straightforward 5% or 15% you can add to your attractiveness portfolio, and it’s one you shouldn’t miss.