Investment

Frame control is an incredibly necessary thing for you to master, both internally and externally, for finding success with women. Guys that have it get their way with girls. Guy who don't get steamrolled by girls. You see it go both ways every day.

If it feels like an intangible topic, it isn't. Rather than going into specific definitions (we'll get into that in a bit), let me give you some examples of what we're talking about. A guy's got control of the frame when he:

• Gets a girl who's hemming and hawing to stop doing that and come with him
   
• Takes a girl who's trying to act coy and aloof and excites and intrigues her enough to make her chase him
   
• Nimbly deflects jealous friends trying to derail or interfere with his progress with their cute friend
   
• Shrugs off women's attempts to throw him off-balance, by being overtly sexual or overly rude, and remains calm, in control, and attractive

On the other hand, a guy's relinquished control of the frame when he:

• Buckles to a woman's insistent demands
   
• Revokes his request for a woman to comply with his desires before she's done so
   
• Allows others to interrupt or derail him
   
• Gets flustered and off-balanced by a woman's tests

The average woman tends to be much more talented at frame control than the average man. And here's why that's not good for the average man:

Frame control is how you lead decisively, remain calm and attractive, and above all, get what you want.

If you aren't able to control the frame, you aren't able to get what you want with women, and women don't want men who can't get what they want. It's a cruel world, but without frame control, women will push and push a man -- right up until they push him out of contention for them.

A man finds himself in conversation with a beautiful woman. Excited, and a little bit nervous, he starts to talk. And he talks more. And more. She can hardly get a word in edgewise.

He feels -- no, he knows -- that if he lets the conversation die down, just for a second, she's apt to get up and leave. So, instead, he decides he must run this conversation like a man possessed... he's got to keep it going himself. He's just got to.

And for a while he does.

Sooner or later though, eventually, he hits a moment where he finishes what he was saying and doesn't know what to say next. There's a pause; it's an awkward pause.

"Well," says the girl, "it was great talking to you. But I have to go find my friends now."

"Uh - okay," says the man. "Nice meeting you."

He never sees her again.

"Drat," he thinks to himself, immediately after she leaves, "if only I'd been able to keep the conversation running a little longer, until we were able to find something that was interesting to her. Then it all would've been okay."

I know this feeling -- I used to experience it myself all the time -- and I'd guess most guys reading this have probably felt it too. What it comes from, though, is a fundamental misconception about how a conversation with a new woman ought to run, and what that conversation is really all about -- and it also shows an inattention to using a very powerful conversational tool for getting things working in your favor: the pregnant pause.

Ever find yourself wondering just how to make the women you want want you?

The truth is, making women want you isn't as Herculean an undertaking as you might think from watching TV and the movies. You don't have to win a race, or make a million dollars, or give yourself a makeover (although if you can, don't let me stop you!). But you do need to have somewhat of an idea of what you're doing -- of what women need -- and of how best to give it to them.

If you're a regular guy living a regular day-to-day life, you'd be forgiven for thinking that women are busily immersed in their own lives and hardly ever notice anyone or anything else. But the fact is, women are just like men -- they have crushes, they get infatuated, someone with the right looks or qualities or intangibles catches their eyes and they fall for him.

And it isn't just male models that women fall for. Just like it isn't magazine celebrities you spend most of your time sweating over, dreaming about, and imagining a romance with, so it is with women -- they aren't dreaming about guys on reality TV; they're dreaming about real men, in their own real lives.

Making women want you, then, isn't about becoming the most amazing man in the world. Instead, it's much more about becoming the most amazing man in the room -- and if you've got even a semblance of a commitment to self-improvement, I'm quite confident we can get you there... probably pretty fast.

For that reason, I've put together 10 killer tips to make women want you. By the end of this post, I'm betting you'll find yourself glancing at that cute girl you keep running into with a new twinkle in your eye -- and I bet she'll be looking back with a twinkle of her own.

You know that feeling. There's this girl you've been chasing forever. You positively, absolutely, can't stop thinking about her. She's the most amazing woman in the world -- you're certain of it. There's never been another one like her.

Her laughter sounds like the delicate tinkling of the finest crystal.

Her voice sounds like the music of the heavens.

The sight of her sets your heart pounding a thousand beats per minute.

You know that if you could just get her, you'd be happy forever and you would never want anything else ever again. Maybe you're not even certain if you believe in marriage or soul mates or "The One" -- but maybe you'd make an exception to all of that for her.

You'd do anything for her.

Well, as you well know by now, I'm not the type to hold punches, sugarcoat things, or sell you fairytales wrapped in gumdrops. So, this isn't per se a post on how to finally get that girl you can't stop thinking about.

Instead, this is a post about how you can wrest back control of your heart, mind, and dating life -- and how you can get yourself to a place where you're truly happy bringing actual women of quality into your life, instead of sitting there pining away for a vision (built more from your ideas of an idealized version of a flawless her than on her her actual self) of That One Special Girl.

"It's odd that men feel they must protect women, since for the most part, they must be protected from men."

- Abigail Duniway

One of the true but uncomfortable facts of life is that men and women treat each other the same way they treat other resources -- food, money, shelter, possessions. "You are mine," goes the thinking, much of the time. Or, alternatively, "You should be mine."

You'll see this in women to some degree, both with guys they want as providers and with guys they want as friends (curiously, women don't seem as fixated on "keeping" men in the lover category), but where you'll really see it a lot is with men -- particularly, the kind of man who doesn't get the kind of success with women he needs to feel that women are an abundant resource.

That kind of man is what you might call a "white knight." And he sees it as his mission in life to "save" women he views as "damsels in distress" -- only to make them his, of course.

If you ask me, this "pretend heroism" is a particularly sleazy way to try and get girls.

I'll share a personal anecdote: while I was out of town a few months back, my girlfriend, in a stressful position then, took to confiding in people about, well, everything that could possibly bother her. And, of course, as often happens in relationships, one of the primary things she confided about was me.

As it were, one of the folks she confided to turned out to be a real white knight. He was a photographer on a shoot she did; while she modeled, she also talked. And she vented about me. And this noble, heroic man, he decided that my girlfriend needed to be "saved" from me.

"I have to be honest, while we were shooting photographs today, I felt something for you," he told her in an email message afterward. "I want to take care of you," he continued. "This guy, your boyfriend, he doesn't realize what he's got. Maybe because he's too young -- he doesn't know how to value a woman as amazing as you are. I would treat you so well," he told her. "I want to take care of you after you break up with your boyfriend."

Sigh... I go away for a few weeks, and this is what I get, huh? Here he comes to save the day.

Here's one for all the intermediate guys and up -- the ones who've already figured out the fundamentals enough that it's all started slowing down for them and they're better able to see the forest for the trees.

A reader (one who's had mail featured in a couple of articles on here already, in fact), wrote in a thoughtful, insightful break down of what he'd picked up about how I read what women need and give it to them. I'd been meaning to write something up on this, but he put it quite well:

“Basically what I've finally picked up on is how well you read minds. The thing that keeps you in control is knowing exactly what that girl needs to hear. And its funny because this is exactly how most women communicate.

They don't walk around imposing themselves on others they notice what the other person is going through and then converse from there. I've been noticing that I have a great grasp on a lot of things you post but where I have been falling short is in the area of understanding what she NEEDS in that moment you know?

I'll be thinking in my head okay now let's move onto this, gotta move her now... Basically what I've been doing is focusing on what I needed to get done not what she needed.

Now I understand when you say "I can tell she wanted to be moved." Because your actually paying attention and your always asking yourself what does she need right now. It's like when you think in terms of "what does she need?" Everything becomes so clear and you see her as almost like a game to be won.”

And that's pretty accurate. I do notice that most guys blindly and bluntly stumble their ways through interactions with women, and I do keep my own interactions more or less wholly contingent upon what the girl is telling me she needs in any given moment.

But that, of course, is more easily said than done for most men, because most men don't know how to tell what women need.

Instead, they stumble blindly in the dark, hoping to get that one shot in a thousand that they "get lucky" and happen to get all the pieces to line up just right (or have a girl who likes them enough that she doesn't mind if not all of the pieces match up... but how often does that happen?).

Well, I don't think you ought to have to stumble -- and believe me, women would prefer you didn't, too. And that's why I wrote this handbook -- everything you need to start reading the women around you.

Ever heard of the term "social pressure" before? Ever stopped and considered how you're using it with the women you meet?

Well, here's a scary thought: what if I told you you were doing something with women right now that was completely wrong?

Like, so wrong it was costing you more girls than you'll ever possibly know?

In fact, what I'm going to do today is I'm really, honest to God, no two ways about it going to tell you about something that I'm confident 99.9% of guys reading this post today haven't even realized they're doing.

That something has to do with social pressure, and it's one you don't really hear about ever in pick up or the social arts. Why? Well, because it's incredibly subtle... and I think guys just aren't fully consciously aware of it.

Take a look at the image above and to the right: how do you think the guy feels with that girl? Think he feels like he needs to pursue her... to get her interested again... to win her back? That's her putting social pressure in action -- and it goes both ways. But no one talks about it.

Hence, this post; created so that I can tell you why social pressure is so incredibly, unbelievably, unavoidably important and pervasive in just about all of your interactions with women (men, too), and how precisely you can start using it to your advantage -- instead of getting burned by it, like most guys do. Rather than get burned, you can learn to be a social pressure pro - and apply and alleviate it like only the most socially skilled socialites and the most beautiful, sought-after men and women can.