Basically this article is telling us that no matter what we do or how we behave women can never be expected to use logic and reasoning because frankly their brains just don't work that way. They use emotions to try to solve problems and I've yet to hear of a single problem that was ever solved that way. Logic is what solves problems, answers questions and does what needs to be done. Emotions can tell you how you "feel" about this or that but it doesn't get you any closer to a solution. So pretty much this article is telling us that women operate on a MUCH more primitive level than men do, that we as men should never try to correct their immature, childish behavior and never try to dispel their unwarranted doubts or worries with that well-proven tool that always works (for anyone with more than shit for brains and more maturity than a toddler that is) to dispel unwarranted fears, no, we should instead change the subject and be an even BETTER trained monkey or prancing pony in order to constantly remind her of why she's attracted to us because she's otherwise too scatterbrained and dimwitted to remember it.
Nevermind the fact that it is well known that women do NOT want men who are their weak little doormats. Even supposedly "liberated" "progressive" women don't want a mangina who emasculates himself and feminizes himself in the hopes of one day getting in her pants. Women want men who are going to stand up for themselves and correct them when they're wrong, men who won't apologize for something when he knows damned well he's in the right and did nothing wrong. Women don't REALLY want someone who will say "Yes dear" to their every whim, cater to their every need like they're a princess and he's her servant. Women want real men who act and think like men, they don't want a version of themselves with a penis.