Hey, sorry for the delayed response here guys. I missed the last posts here.
@Lux-
We cover just about everything in HTMGC in the full One Date / TDA course. I didn't actually go completely through HTMGC for this so there are probably a few odds and ends in there not covered in this. But I skimmed the TOC and a few sections to make sure we left out nothing crucial.
Arrangement is slightly different. Like, we give a deep overview of fundamentals and a bunch of very useful tips to get guys started in Lesson 1 of One Date. And we have a bonus video on voice which is available right away (which I think is great... it's really hard to find good voice training info online. So we wanted to make sure guys had that). Then we circle back to fundamentals, dominance, and frame and go a lot deeper in TDA Module 8. So structurally, it's rather different from HTMGC. And then of course information-wise, content-wise One Date / TDA blows anything else out of the water (like, anything else in dating, anywhere... not just HTMGC). We also do a lot more with demonstration, which is one of the limitations of prior GC products (not much in the way of demos).
Downloadable: the books open up in a separate tab, which makes them quite easy to save (you just Ctrl/Cmd + S). The videos open up in the browser. Which you can still download with a browser plugin. We haven't added any "click and download" functionality at this point though.
Accessibility: at purchase the buyer receives the One Date System + The Dating Artisan Module 1 + a bunch of bonus books & videos. After that, you get a module a month for 9 months, and an additional board on the alumni forum opens up each month as well. I know some guys don't like that and would prefer to get it all at once but the amount of content is quite huge (~50 hours of video + ~2200 pages of book content). Most guys would abandon it from overwhelm if we did it that way. So we want to meter it out. That way the guy can get excited, he's got 4 new hours of content + another 200 page book, and now he can go through his content for the month. You get ~10 hours of video and plenty of book content right at purchase, plus I expect we should have a fairly active forum for it [especially with the new tech we introduce], so it ought to keep you busy for a while after you buy.
@ Zac-
We do plan to experiment with it!
We won't do that until after the launch. We'll do the launch, pull the product out of normal retail, but also be running limited tests to cold traffic and experimenting before we bring it back to regular availability again.
My suspicion is an upfront $900 price tag will be too much for most guys, and dumping all the content on them at first is going to overwhelm them and lead to higher product abandonment rates, higher refund rates, and lower customer satisfaction. But this will be one of the things we'll test at some point for sure.
The biggest challenge with stretching sales out over too long a period is card failure rates. That's a major problem we see with GC article subscriptions - the biggest retention problem is not guys cancelling their accounts, but guys' card expiring, getting cancelled, getting reissued, or guys getting fired from their jobs or whatever happens and now their debit account is empty if they pay by debit. We get a looot of card failures, and the longer someone's subscription goes, the more likely his card is to fail at some point. It's also technically a pain in the butt to break up the content release schedule (if it's over 24 months, for instance, we need to give guys 1.5 videos a month instead of 4 videos a month... the product is not really designed for a 24-month release schedule). There is also the consideration that guys do not like too-long subscriptions. Tell a guy a subscription is only for 4 months, or 6 months, or 9 months, and it's more digestible than a longer subscription psychologically (we initially thought about making One Date / TDA a 15-month program rather than 10-month program, but decided against it for a bunch of regions. Always a possibility we could extend the course with add-on modules at some point in the future though. A little TDA DLC).
Nevertheless, we plan to test out all the options - in business, as in seduction, every assumption merits testing!
UPDATE
Here's a quick update: books are almost all done (at last). I'm on the last book now, should be done today or tomorrow. Videos are all done and installed. I then need to go through, write the on-page descriptions for each of the videos, and we are then 100% done with product content. Forum icons are all done, and I just need to pick a cart/CRM software for the new site. We have it down to two finalists... I'm pretty sure I know which one we'll pick. Next week, most likely, we'll install that, and as soon as it's integrated and payments are going through successfully, we'll announce the launch date and start the countdown timer.
(I know a lot of companies announce launch dates far in advance. And then just push them back if things get delayed. But I'm still managing too much of the process myself + running the day-to-day on GC, and doing things that way burned me out for half a year when we rushed Colt's Tinder launch. So I'm going at a pace I can handle that won't burn me out this time, because once the product's out we're still going to have a lot more stuff to do. Two lessons we need to rerecord, upsells we need to build, and we're also looking at doing a conference sometime next year... possibly in Las Vegas but I hate Las Vegas, so preferably somewhere else [Miami?]. Anyway, don't quote me on it, but we're looking at November 14-17 or 18 as the launch and availability dates)
Chase
